Adriana Lima

Supermodel Adriana Lima unveils $10m bra in Dubai

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A bra adorned with 4,200 precious gems set in 18-karat gold known as the ‘Royal Fantasy Bra and Belt’ has been unveiled in Dubai.

Made up of rubies, diamonds, blue and yellow sapphires, and a whopping pear-shaped ruby weighing in at 52 karats, all of which are set in 18 karat gold, the bra – valued at $10m – in all its blinged up glory was presented by supermodel Adriana Lima on Monday  at the Dubai Mall branch of Victoria’s Secret.

The Brazilian has been part of the store’s stable since 1999 and as an ‘Angel’ since 2000. She famously returned to the catwalk in 2012 just two months after giving birth to her second child. It was the fifth time she had done so for the company.

Speaking about her visit to Dubai, Adriana commented: “I’m so excited to be in Dubai for the first time, it is a beautiful city with some amazing attractions and the people are so kind. Everyone I have met here really loves the Victoria’s Secret brand and has made me feel very welcome. I’ve enjoyed speaking to people about the collection and my favourite pieces from this year’s holiday collection and I hope to return sometime in the future.”

Designed by world renowned jeweler, Mouawad, the bra was inspired by the Dream Angels Demi silhouette. It got a public airing on December 10 when model Candice Swanepoel features in the Victoria’s Secret Fashion show, broadcast by CBS Television Network in the USA.

According to the official fact sheet, over 4200 stones from around the world were inspected to find perfect colored, sized and shaped gems before each carefully selected stone was handset by master craftsmen.

Let’s be honest – it doesn’t look comfortable, but perhaps we’re missing the point.