Sponsored: Enjoy a slice of culture (and fireworks) with your bargain hunting at the new Al Seef Heritage Souk…

Tired of Dubai’s traditional mall offerings while you bargain hunt? Then you need to know about the brand new ‘Al Seef Heritage Souq’ at the waterfront promenade of Al Seef.

Step back in time at the recently launched new destination, where shops have been modeled on Dubai’s ancient history.

Throughout DSF, the Al Seef Heritage Souk pairs live entertainment and traditional musical performances with a waterfront market filled with local designers – perfect for getting your hands on unique gifts and trinkets.

There’s plenty of entertainment on offer each weekend too, such as a giant games square filled with life-sized board games, the Arabian Oasis where children can explore a treasure hunt maze trail, and the Emirati Games Square, where children can play traditional games.

Little ones will also have the opportunity to meet and greet Aladdin, the popular Arabian Nights character on Thursday and Saturday, or see the Jalasat Khalijia show on Fridays.

You’ll want to hang around until the sun goes down too, as every Thursday and Friday you’ll be able to catch dazzling fireworks displays at 8.30pm.

Visitors can also participate in weekly raffle draws for a chance to win a Meraas Gift Card when they spend Dhs200 or more throuhgout DSF.  for every spend of AED200 throughout DSF.

Al Seef Heritage Souq, Al Seef, Dubai, until February 2. mydsf.ae

— For the best of Dubai straight to your inbox, sign up for our newsletter.