Shop local: 10 UAE-born athleisure brands we love
Whether you’re heading on staycation, running errands, or sweating it out in the gym…
We love a homegrown success story, and in the world of athleisure brands, there’s a whole host of them based in the emirates.
Say hello to Dubai’s brilliant collection of athleisure brands: bold colours, soft fabrics and sustainably produced, these homegrown brands are the places to go for laid-back looks for running errands, travel or hitting the gym.
Original Culprit
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A lockdown brainwave turned into a ladies gymwear business for the creators of Original Culprit. While high-quality, functional fabrics are the core inspiration for Original Culprit, their gymwear pieces are also designed to be stylish and colouful, encouraging you to switch up your typical black and grey for bright two-piece sets. Most of the sets come as sports bra or crop tops with shorts combos, but they also create oversized tees, leggings and cosy fleece hoodies. Prices start from Dhs125.
IKASU
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Meaning revive or bring to life in Japanese, IKASU is a Dubai-born athleisure brand, which has made a name for itself through collaborations with leading female figures in the Middle East. Since its conception in 2021, collaborations on collections of sports bras, t-shirts, leggings, shorts and more have been dropped with names including Mona Bin Kalli, Kika Fourzali and Haya Sawan. Pieces are designed to be mixed and matched, and are all made using carefully selected fabrics to flatter all body shapes while retaining functionality. Recently, IKASU has also added a line of swimwear, perfect for beach days. Prices start from Dhs160.
No-Va
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NO-VA Athleisure is an athletic leisure brand that is focused on creating comfortable active apparel, whether you’re wearing it to workout or running errands around town. The collections for men and women are perfect for hitting your next gym class – with a range of sports bras, shorts and leggings, but also for heading to cooler climes, as there’s also jackets and coats. Tanks and crop tops pair perfectly with tights and leggings, in soft, light fabrics that range from standard black and navy, to more abstract prints and patterns in bright hues.
Maeya
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Dubai-based luxury activewear brand, Maeya, is all about functional pieces perfect for working out in, without compromising on style. Their newest drop includes a flattering bodysuit in striking cobalt blue and timeless black and toffee, but long-serving collections also include two-piece sets of leggings and sports bras in panther print and classic colours. As well as the aesthetic, Maeya focuses on ensuring the fabrics used are as supportive as they are stylish. Pieces start from Dhs120.
Gym Clothing Co
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Offering fits for both men and women, Gym Clothing Co is a premium gymwear brand founded in the UAE. Going more for the athletic rather than the leisure aesthetic, the menswear includes gym tops, vests, hoodies and shorts in easy-to-wear shades of black, navy and grey. Womenswear sets of leggings and sports bras can be mixed and matched in shades of summer orange, ocean blue white and black to make for stylish workout wear, while slouchy joggers and loungewear bras are ideal for lazy days at home.
The Truenude
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Designed by women for women is the Truenude. Bringing LA-cool to a collection of two-piece sets, the collection features interchangeable tops, bras and sweaters plus leggings and shorts all in a collection of classic neutral hues. High performance fabrics are all about comfort as well as functionality and all are designed as core staples essential for any cool-girl wardrobe.
The Giving Movement
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One of Dubai’s biggest homegrown success stories in this space is The Giving Movement. A streetwear label launched in April 2020, The Giving Movement isn’t only in the business of creating eco-friendly athleisurewear, but it’s also in the business of giving back, with AED15 donated to charity for every item sold. Collections are made for ladies, gents and now even children, with every colour t-shirt, hoodie, sweatshirt, jogger, jacket and more available. Fabrics are 100% sustainable, and everything is sourced locally in the UAE, with affordable pieces priced from Dhs199. A bonus for residents of the UAE, same-day delivery is available across the emirates.
Glossy Lounge
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Glossy Lounge has already garnered a legion of local fans, thanks to their sustainable ethos and trendy seasonal drops. We love their bright coloured, ultra-soft two-piece sets, that are equally handy for a sweat-session in the gym as a day of binge-watching Netflix. Glossy Lounge is the brainchild of Natasha Zaki, beauty entrepreneur behind Glossy Makeup, and all pieces are designed and made in the UAE using eco-friendly fabrics and upcycled materials.
Tribe of 6
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Tribe of 6 is responsible for creating fashionable yet comfortable apparel. With sustainability, inclusivity, and community at the core of the brand’s DNA, the unisex styles are available in a range of sizes, with tees, sweatshorts and sweatpants, hoodies and jackets priced from Dhs199. Pieces can be paired in the same colour to create cool co-ords, or mixed and matched to create your own individual style. Created in the GCC, Tribe of 6 pieces are consciously made in the UAE from ethically sourced fabric that is recycled, reclaimed or organic.
L’Couture
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Dubai-born L’Couture was founded by resident Lyndsay Doran who found a gap in the market for high-quality athleisure wear that fits all shapes and sizes. Putting fashion to fitness, classic L’Couture sets of gym shorts and leggings can be paired with sports bras in neutral and signature colours, but they also introduce seasonal collections, and have also just added menswear. All collections are designed in house, and there’s both ladies and kids collection, which come with free next day delivery. Pieces start from Dhs145.