A Missguided fashion store is opening in Abu Dhabi

The store is part of a huge extension at The Galleria Al Maryah Island…

Popular British e-commerce site Missguided is opening a store in the huge new extension at The Galleria Al Maryah Island in Abu Dhabi later this year.

The British e-tailer, which is famous for its fast fashion pieces, especially partywear, is set to open its second Middle Eastern store on September 4, 2019, when the huge new development at the shopping mall will be unveiled.

Missguided is popular for catering centrally to young millennials, offering shoppers more than 500 new styles each week that are inspired by street style, catwalk shows and social media. The brand has released collections with stars including Nicole Scherzinger and Jourdan Dunn, as well as brands such as Barbie and Love island.

The Middle East’s first Missguided store opened in The Dubai Mall back in February 2019.

One of 13 brands opening in The Galleria from retail group AZADEA, Missguided will open alongside popular brands including Decathlon, the one-stop shop for activewear and beachwear, a huge Virgin Megastore, Mango, Kiko Milano, Sunglass Hut, Massimo Dutti, Pull & Bear and Bershka.

When the extension is complete in September, The Galleria Al Maryah Island will house more than 300 shops, 100 dining options, rooftop parks, a 21-screen Vox cinema and three levels of entertainment.

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