You’ll be able to shop each look straight from the runway with the ‘shop-now’ element…
Following a hiatus last year, Fashion Forward has announced it will return for an ‘October Edition’ in 2019.
The event will run from October 30 to November 2 at Dubai Design District, and will celebrate the best of fashion in the UAE, including runway shows, couture presentations, ready-to-wear and accessories designers. The event aims to provide development, exposure and a progressive direction for the regional fashion industry.
But there’ll be some new elements this year too. Taking a cue from brands and fashion houses around the world who have already adopted the ‘shop now’ formula, you’ll be able to buy what you’ve seen on the runway, without waiting for it to hit the high-street.
As well as marveling at the many designer creations, show-goers will be able to purchase items they’ve seen on the models as part of the new ‘shop-now’ movement that will be introduced for the new 2019 edition.
For people attending the event, there will be pop-up shops available from which to buy items on the spot however, there will be a digital platform running alongside so that online shoppers can make their purchases as well. The list doesn’t stop at just clothes – shoes and accessories will be available too.
Khadija Al Bastaki, executive director of Dubai Design District said, “we’re delighted to welcome back Dubai’s leading fashion event, Fashion Forward to d3 this year. This year will see even more designers participating and a greater number of our own business partners playing a central role in the programming.”
Brands and designers participating in this years’ Fashion Forward will be confirmed by June 27 – so eagle-eyed shoppers, keep your eyes peeled for it.
Images: Supplied / Facebook