‘Lantern’ has been designed to encourage members of the Instagram community to share their Ramadan celebrations and acts of kindness…
There’s a brand new Instagram story to check out on the social media platform – and this one has been designed with te spirit of Ramadan in mind.
The first ever Instagram Ramadan camera effect is called ‘Lantern’, and it’s been designed to ‘encourage members of the Instagram community to share their Ramadan celebrations and acts of kindness in a fun and creative way’, according to a statement from Instagram.
‘Lantern’ effect adds a dim yellow-orange glowy filter, and features subtle bokeh and crescent shapes inspired by the ornamental arabesque design style. There are three options for the filter; it opens with a traditional crescent design effect filled with shapes. When you tap it, it changes to saying ‘Happy Ramadan’ in English, or tap it again for Arabic Ramadan greetings.
The camera effect coincides with the launch of Instagram’s #MonthOfGood, their first ever Ramadan campaign, which calls on the global Instagram community to celebrate and share kindness. Users are being asked to share their moments of kindness and celebration using the new camera effect and tagging their content with #MonthOfGood.
“Kindness does not have to be a grand gesture. In fact, small and unexpected acts can have a huge impact on someone’s day,” explains Samer Jamal, Strategic Partner Manager of Instagram MENA of the campaign. “We can’t wait to be inspired by the acts of kindness – big and small – shared by the Instagram community this Ramadan.”