Purobeach
Purobeach

Luxury beach club brand Purobeach set to open second location in Dubai

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Dubai’s well-heeled will have a new spot to enjoy the bikini season when Purobeach opens its second venue in Dubai this November.


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The latest addition to the well-known Purobeach club family is set to open at JA Jebel Ali Golf Resort next month.

The group opened its first venue in Mallorca back in 2004, and since then has become one of Europe’s best-known summer beach club destinations, with locations in Marbella, Vilamoura and Toscana, as well as the Black Sea resort of Mamaia in Romania. Purobeach’s original urban oasis in Dubai opened at Conrad Dubai on Sheikh Zayed Road in 2013, providing live DJ sets, cocktails and full use of the pool facilities for revellers on the UAE’s party trail, and its second installment is set to become Dubai’s latest must-visit venue.

**Check out brilliant sundowner spots in Dubai**

For guests at the new Purobeach UAE, there are 200 individual cushioned sun beds and stunning lounge beds. There is even a shisha area set back from the beach as well as an an indulgent swimming pool made from Balinese lava stone, four outdoor bars and restaurants (complete with Saturday brunch),  watersports and massages available on request. Plan on sailing in? No problem – just dock your yacht next to the club.

Purobeach rendering
Purobeach UAE poolside renderings

By day Purobeach UAE promises to be an “Oasis of Happiness”, perfectly partnered with all of the holistic services a Purobeach ‘Oasis del Mar’. Once the sun has gone down, the atmosphere is set to crank up a notch, turning into a perfect sundowner spot accompanied with a special chill-out soundtrack from Puro DJs.

Watch this space for news of the official opening date.

JA Jebel Ali Golf Resort, Dubai, Sun to Thur 10am to sunset, Fri and Sat 10am to midnight, entry is free, poolside sunbeds cost Dhs175 (weekdays), Dhs200 (weekends), beachside sunbeds cost Dhs150. For more information, visit the website