Fred Perry bought its online music initiative to Dubai on Thursday November 21, taking over a warehouse in Al Quoz for one of the parties of the year so far.

‘Subculture’ was launched by the legendary Paul Weller at The 100 Club, London in 2005, and appeared in Dubai as ‘Sub-Sonic Live’ with UK’s Norman Jay headlining supported by Lebanese Duo The Wanton Bishops.

For more information on ‘Subculture’, visit