Reel Cinemas at JBR and City Walk are no longer. Here’s the deal…

Tried to book a movie at the Reel Cinemas in JBR or City Walk this week and not been able to?

Well that’s because the theatres have just been rebranded as Roxy Cinemas – the City Walk location switched over on January 2nd and JBR’s changed just yesterday. Plus, there will be a third Roxy Cinema at Boxpark (we’ll let you know when that’s set to open as soon as we know).

While the fancier experiences at JBR and City Walk used to be called Premiere and Platinum, they’re now called the Editor’s Suite (which has spacious seats) and the Director’s Lounge (which is the equivalent of Platinum, reclining seats and all).


The exterior of the City Walk cinema

We popped into the multiplex at City Walk today to ask if the food offerings will be different – they said it hasn’t changed that much yet but that in a fortnight we’ll see a big difference.

You can book tickets for Roxy Cinemas here (although when we checked there seemed to be fewer screening times than usual, perhaps because it’s just re-opened and some of the screens are still being revamped).

Meanwhile, there are still Reel Cinemas in Dubai Mall and Dubai Marina Mall.

Reel Cinemas are operated by Emaar (the company that runs Dubai Mall and Dubai Marina Mall) while Roxy Cinemas are from Meraas (who developed City Walk and JBR).

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