And yes, that is a massive KFC-branded yacht in the water behind him

We don’t normally jump at the chance to write about marketing stunts because, let’s be honest, 99-per cent of the time they tend to fall a little flat.

But once in a while, the perfect confluence of product, messaging and just plain awesome come together for something that truly blows our minds. One such incident occurred down at Kite Beach in Jumeirah over the weekend, and well… the photos speak for themselves:

Yes, Colonel Sanders – KFC’s iconic mascot and founder (or at least someone dressed as him) – played Captain for the day, taking the helm of massive KFC-branded yacht before hopping on a jet ski and making his way ashore to hand out free shrimp to surprised beachgoers.

The activation was part of a campaign to promote the US chicken restaurant’s new limited Zinger shrimp menu item. Bringing a little bit of surf to an otherwise turf-heavy menu.

Naturally, the whole incident went viral on social media as onlookers started to realise what was going on:

The colonel on the kitebeachdubai. #kfcshrimps #mydubai #uae #kitebeachdubai

A post shared by KFC Arabia (@kfcarabia) on

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