Be sure to look out for these brand new inflight channels…

Visiting Dubai and want to study up on the emirate? Well, if you’re flying with Emirates, you’ll be an expert before you land.

The airline is launching two new TV channels on its award-winning entertainment system, ice. These new channels will cover dining and entertainment, as well as attractions and activities, showcasing some awesome local businesses.

The videos that will be shown on the channels are being produced by Motivate Media Group – which publishes What’s On – so you’ll get all of our insider knowledge on the very best things to do in Dubai and the UAE.

Dubai bucket list: 60 things you have to do in the city
How to spend 12 hours in Dubai

“Maybe you’re coming to Dubai for an important meeting and want to find a great restaurant to take clients to, or perhaps you’re looking for ideas to entertain the family on holiday,” said Patrick Brannelly, Emirates’ divisional vice president – customer experience.

“These will be ‘go to’ channels on ice to help you plan your trip.”

Motivate Media Group managing partner and editor-in-chief Ian Fairservice said: “We have worked closely with Emirates for more than 30 years, and we’re very excited to start this new venture.

“This project provides a tremendous opportunity to build engaging content on the channels and help grow the inflight entertainment services on Emirates.”

You’ll be able to check out the new channels on ice from January 1.

– For more about Dubai straight to your newsfeed, follow us on Facebook