It’s free entry too…

It started out as a rooftop party in Brooklyn that became an international party smash, and now All Day I Dream is returning to Dubai this month.

The popular one-day electronic music festival will be making its way to Soho Beach for a day-to-night party on Friday January 25.

Describing that it’s for ‘the dreamers, music worshippers, fairy gypsies, and magical creatures’, we’ve got some high expectations for a technicolour production – and some pretty epic DJ sets – if previous events are anything to go by.

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For their summer season opening event the brands founding father Lee Burridge will be headlining. He’ll be supported by French house DJ Sébastien Léger and All Day I Dream regular, Lost Desert. Soho Beach residents Jixo & Danz and Mar+Mer will open the show.

The party will kick off at 5pm until midnight, with free entry for all. If you fancy making a day of it, why not head down for Soho Beach’s Friday poolside brunch?

From 12pm to 4pm every Friday, guests can expect free-flowing house drinks and cocktails, live cooking stations and table service poolside for Dhs275.

Afterwards, ladies can take advantage of free flowing rose from 4pm to 6pm. A perfect way to ease into a big night of partying…

All Day I Dream, Soho Beach, Meydan, 5pm to midnight, Friday January 25, free entry. Tel: (052) 433 3375.

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