Sponsored: An artisan cheese room, a meat ager, exciting new dishes and so much more – all within a new location in the heart of the city

Famous Australian brand Jones The Grocer has opened a beautifully designed store on the ground floor of Dubai Mall in March. Featuring a balcony – with the capacity of 100 seats – boasting stunning views of the Dubai Fountain, a unique children’s play area and a Jones coffee caravan serving a selection of smoothies, juices and lattes – Jones the Grocer is set to become the ultimate in gourmet mall dining. Here are six things to get excited about…

1. The meat ager

A first for a Jones the Grocer store in the Middle East, the meat ager will carry prime butcher’s cuts such as the succulent Jack’s Creek Australian Black Angus beef. The meat is prepared with absolute care and precision, then dry aged above Himalayan pink salt imbuing it with a tender melt-in-mouth feel that is bursting with flavour.

2. The walk-in cheese room

Diners can explore a walk-in cheese room filled with over 80 varieties of cheeses sourced directly from artisan farmers and cheese-makers, ranging from Tete de Moine from the Swiss Alps to Haute Savoie from France, Truffle Gouda from Italy and Desert Flower from an artisan cheese-maker in Dubai.

3. Delicious meals

Early birds can enjoy a hearty breakfast from a traditional English breakfast to a flavourful organic acai bowl. Mouth-watering options for lunch and dinner  include Moroccan spiced lamb shoulder on rosemary flatbread, and Jones the grocer’s signature dry-aged Australian Black Angus tomahawk.

4. Sharing platters

Perfect for dining with friends, the new sharing menu includes signature items such as the Artisan cheese platter, cured and curd platter and the Jones sharing platter featuring tasty treats from the charcuterie and cheese room.

5. The delicatessen

Diners can also shop from a carefully selected range of Jones the Grocer speciality chocolate, exclusively roasted coffee beans, teas, cheese accompaniments, Australian yellow box honey and other gourmet groceries and impulse snacks.

6. Mothers could eat for free for a year!

To celebrate Mother’s Day, Jones is giving you the chance to eat for free for a year at Jones Dubai Mall. Simply visit the store between March 17 to 31, take a picture of you and your family and post it on Facebook. Tag @JonesTheGrocerDubaiMall, use the hashtag #JonesDubaiMall and you’ll enter the draw to win. The winner will be announced on March 31. Check out the Jones The Grocer Facebook event page for more.

For more information, visit facebook.com/jonesthegrocerdubaimall

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