Could this be the best vegan burger in Dubai?
New vegan burger brand JOMO hopes to convert even the staunchest carnivore…
In the not-so-distant past, if you wanted to eat a vegan burger, you had to trawl through the frozen foods section at the supermarket and pick up a bland sweetcorn and chickpea frozen patty. Well, it was that, or you had to be satisfied with a dry hamburger bun, lettuce, tomato, and a huge sense of disappointment. My how things have changed…
Plant-based ‘meat’ patties have turned the burger game on its head with many restaurants around the world now offering veggie or completely vegan options.
Not to be outdone, a handful of new restaurants only serving vegan burgers have opened in Dubai. One such company hoping to convert the city’s meat-eaters is JOMO (AKA Joy Of Missing Out).
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The new vegan burger chain (available to order via ubereats and deliveroo) serves up a range of completely vegan options using Moving Mountains Burger patties, a plant-based meat alternative made with an all-natural blend of simple yet well thought out ingredients including mushrooms, wheat, soy and pea proteins.
Highlights on the menu include the No Fomo burger (Dhs49) served with a 4oz single vegan patty, vegan cheese, lettuce, tomato, and its secret ‘awesome’ sauce; and the Love You BBQ (Dhs54) single vegan patty, two crispy onion rings, vegan cheese, lettuce, tomato, and BBQ sauce. There’s also a selection of sides from V-cut skin-on fries, potato tots and onion rings, as well as a selection of plant-based shakes.
“The cool thing about the JOMO burger is that it’s a good fit for everybody,” says Robin Mehta, Co Founder of JOMO. “It’s not just to give vegans a great fast-food option, but to compete head on with the taste of a meat based product. A plant based burger has less calories, will leave you feeling lighter, and going by the number of non vegan repeat customers we have, it’s actually tastier too.“