Abu Dhabi's first alcohol-free Irish bar has now opened
Wait, hear us out…
TVM (The Virgin Mary) Abu Dhabi has now officially swung open its saloon doors at The Galleria Al Maryah Island, effective ‘Dublin’ the number of new F&B launches at the mall.
It’s the latest project by MBT Restaurant Management, the guys behind Raclette, Beirut Sur Mer and Grand Beirut — which has also just opened a new location at The Galleria.
And although they’re usually more about coming up with original concepts rather than operating franchises, “The Virgin Mary’s concept was so unique and different – bringing it to the UAE was an exception we had to make and were delighted to acquire the franchise … People in the UAE will now get to experience a fully-fledged refined bar in a mall”, Niveen Ibrahim Executive Director at MBT Restaurant Management explains.
And although an Irish bar without adult beverages might seem like a bit of a strange concept, TVM has proved a popular pull in its native Dublin, where, after opening in May 2019 it became Europe’s first completely alcohol-free bar, inviting patrons to ‘drink different’.
Expect elite gastro pub grub, sophisticated mocktails, a place where everyone knows your name… With a ready-made regional market for dry establishments, this is an opportunity for your local to feel a little more local.
The menu at the Dublin venue offers a big range of elegant, intelligently crafted mocktails including ‘watermelon cooler’, ‘tiki street’ and the exotic sounding ‘jungle bird’ — each composed of blended fruit and alchemic infusions.
The Irish outlet, and so we can reasonably assume the capital’s branch may follow, also serves alcohol-free hops, apple blends and grape varieties.