The brand’s debut property will open in One Za’abeel alongside a One&Only hotel…

Kerzner International, the parent company behind Atlantis and One&Only, is set to open the first hotel under its new Siro brand in Dubai next year. First unveiled in 2021, Siro is described as a first-of-its-kind immersive lifestyle hotel that is centered on fitness and recovery. Initially, the fitness lifestyle hotel’s first property was planned to open in Montenegro, but will now open in One Za’abeel alongside Dubai’s third One&Only hotel. Both are slated to welcome guests from the third quarter of 2023.


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Positioned as Dubai’s ‘first fully integrated fitness & recovery hotel,’ Siro One Za’abeel will be a sanctuary for fitness and wellbeing. Guests will be able to embark on tailored programs and treatments across five experience pillars: fitness, nutrition, sleep, recovery and mindfulness. It will all be backdropped by a beautiful hotel environment and stunning Dubai skyline views.

Among the specialists leading Siro One Za’abeel’s programs will be two already-announced ambassadors. As part of Team Siro, British-Somali professional boxer and humanitarian, Ramla Ali and British Olympic swimmer Adam Peaty, will each play an advisory role in the development of Siro, by advising on its training programs.

Siro will transform the fitness and recovery hospitality offering, going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world class selection of international athletes,” comments Philippe Zuber, Chief Executive Officer, Kerzner International. “The result will be a curated, bold guest experience with powerful opportunities to excel. SIRO One Za’abeel will be the first time we can deliver on this promise, before expanding the Siro community internationally, and we cannot wait to show the world what we’ve created.”

Siro One Za’abeel, opens Q3, 2023.