Sponsored: How Heinz solved the problem of ketchup sachet stockpiles…

Have you got enough random ketchup sachets in your kitchen cabinets to sustain yourself through a simulated siege scenario? Are they all stacked like a condominium of condiments at the back of your cupboards or scattered in the miscellaneous trays of your fridge (which is a debate worth having, but we’ll save for later)? Fret not, for you are not alone friends.

We’re talking specifically here about the little sauce-filled Alcatraz packets that are nigh impossible to break into. Ingress is usually only possible by tearing off progressively smaller shreds of the top corners with your teeth – either yielding an insufficient, itinerant stream of ketchup or an immediate, room-repainting mortar bombardment of it. A perfect metaphor for their appearance in takeaway bags. You either get none or an amount that suggests the person that was packing your food was attempting to single-handedly exhaust the world’s supply of sauce packets, dumping impossible quantities in with every order.

 

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We won’t squeeze silently in the dark any longer. And neither will arch ketchup ambassador, Heinz. They’re using their sachet caché in the most positive and ingeniously creative way. There’s a ketchup swap vending machine is at Dubai Airport Free Zone Food Court today, so now you can exchange your old, dog-eared sachets for brand new bottles of Heinz’s alpha salsa – tomato ketchup.

You’ll need five sachets of takeaway bag detritus to exchange for a brand new bottle of Heinz Ketchup, but that’s about the best currency exchange deal we’ve heard of since the USD 5 Bitcoin.

Keep your eyes glued to the @heinzarabia socials form more…

Images: Provided