Those meaty dreams of afternoon McMuffins are about to become a reality. 

Almost everyone’s been there: You’ve raced into McDonald’s a minute after 11am and tried to order a Sausage McMuffin, only to be netted with a whole lot of disappointment.

Well, as it turns out, tomorrow marks the day Egg McMuffin-lovers with a penchant for sleeping in have been dreaming of for years: McDonald’s is officially launching its all-day breakfast at UAE restaurants… for one week, at least.


You can finally eat me after 11am. 

Running from Tuesday 14 March to Monday 20 March, National Breakfast Week is the first time breakfast enthusiasts in the UAE have the extended opportunity to enjoy iconic McMuffins throughout the day… and night.

Say goodbye to having to roll out of bed and hustle to your local chain before 11am, and hello to the days of ordering a hash browns at lunchtime.

Usually only served between 5am to 11am, McDonald’s breakfast items including Egg McMuffins, Chicken Muffins and Hotcakes have become firm favourites. Every day in the UAE alone, more than 8,000 breakfast meals are enjoyed around the country.

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For ‘early birds hoping to catch the worm’, McDonald’s UAE will also be marking the occasion with breakfast based rewards. For meals bought during regular breakfast serving hours, customers will be treated to selected free breakfast items via a coupon redeemable between 5am to 11am during the special week.

**More: The Dubai Food Festival Guide 2017**

For the late risers, a number of promotional bundle offers pairing selected breakfast menu favourites with fresh coffee for Dhs10, will be available throughout the day and week.

It’s about time (even if it’s only for a short time)!

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