Here's how your Careem ride will help refugees this Ramadan...
“This is your opportunity to turn your normal ride into an act of kindness.”
Earlier this month, Careem launched a new feature which allows you to automatically donate Dhs3 to UNHCR, the United Nations Refugee Agency, when you book a ride.
Now, the local ride-hailing app has announced it will match every single donation made by Careem users during the month of Ramadan.
In a Facebook Live announcement, Bassel Al Nahlaoui, Careem’s vice president of business development and government relations, explained how the company was founded on the eve of Ramadan, five years ago.
Its founders had wanted to create something that would give back to the region – and came up with a way of solving the problem of mobility. The solution was Careem (which actually means “generous” in Arabic), a low-cost commute service.
However, in today’s world, the most pressing problem faced by the region was the refugee crisis, Al Nahlaoui said.
“Given this year has been an extremely tough one, and given how inspired we were by the leadership of the UAE… the Year of Giving… we decided to do something.”
Al Nahlaoui said every Dhs3 donated by Careem users would go completely towards the UNHCR fund, supporting refugee families in the region.
During the month of Ramadan this amount would double to Dhs6, thanks to the company’s donation-matching initiative.
“Personally, I feel like this is an opportunity for me to do some good in our hectic lives. This is something you wake up in the morning, and do your part – the little bit of good you can do to help the needy in our region,” Al Nahlaoui said.
“This is your opportunity to turn your everyday, normal ride into an act of kindness.”