‘Open for Business’ launched at a glittering ceremony in Downtown Dubai…

Professional social networking website, LinkedIn, launched a new feature in Dubai last night, on Monday November 4, which aims to help grow small businesses around the world. Called Open for Business, the new feature will allow small business owners and freelancers to add their services to their profile.

The launch event took place under patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. LinkedIn also took over the LED screen on Burj Khalifa, in celebration of Open for Business being launched globally.

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By including the services that each business offers, they will be discoverable in the search function within the website. For example if you’re a graphic designer, you can list your skills and abilities, so that potential clients will be able to search for required services and find you on LinkedIn.

Once you have marked yourself ‘Open for Business’, prospective clients are able to send you a direct message and enquire more about the services you offer. You can either do this through a company page or your personal profile, whichever you prefer.

Small business owners and freelancers can start using this feature now, just by customising their profile in the LinkedIn settings page. LinkedIn advises users to ‘be as detailed as possible so members who view this section have a good sense for what you provide’.

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Images: Provided