What’s On has live footage of the Arsenal kit launch in London, and details of where to buy football kits in Dubai, including the new Arsenal kit by Puma.

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Amidst all the excitement of the World Cup, football teams around the world have quietly been going about their business, putting players through their pre-season paces, trying to sign some new talent for the club, and, in English Premier League side Arsenal’s case, preparing to launch a brand new kit.

On Thursday July 10, last season’s FA Cup winners launch three strips as part of new relationship with Puma, with all becoming available in Dubai this weekend at the brand’s stores. To whet your appetite, we have a live link to the ceremony taking place in London at an iconic location.

Arsenal manager Arsène Wenger and many of the Gunners’ first team players will feature in the launch, which takes place at 10.45pm local time (1.45am UAE time). You can follow it below.

There are three Puma stores in Dubai: 

Puma Outlet Store, Dubai Outlet Mall, Al Ain Road. Daily 10am to 10pm (12am on weekends). Tel: (04) 4264965
Puma Store, Deira City Centre, Deira, Dubai. Daily 10am to 10pm (12am on weekends). Tel: (04) 2944253
Puma Store, Dubai Mall, Downtown Dubai, Dubai. Daily 10am to 10pm (12am on weekends). Tel: (04)4340204