He’s a best-selling author, has millions of fans on social media, and has been dubbed the Jamie Oliver of the fitness world.

And now The Body Coach, aka Joe Wicks, is bringing his unique mix of low-fat cooking and quick-fire workouts to Dubai.

The UK-based nutrition and exercise guru will headline the Sun & Sand Sports Fitness Fest at Skydive Dubai on November 4 and 5.

The Lean In 15 star will put on interactive cooking demonstrations, hold live talks and host HITT (high intensity interval training) sessions at the two-day event.

the body coach joe wicks

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“I am very excited to take part in the Sun & Sand Sports Fitness Fest,” said Wicks. “I had so much fun the last time I came to Dubai, so I can’t wait to come back and inspire Dubai with my brand new dishes and exercise tips.”

But Wicks, who’s helped thousands shed the pounds with his 90-day programme, isn’t the only attraction – the festival will also feature challenges, competitions, children’s sports, and healthy cooking shows.

There’ll be plenty of experts on hand if you have any questions about your well-being, and visitors will also be able to shop from a wide range of beauty products, nutritional supplements, and organic and natural products and foodstuffs.

Tickets cost Dhs40 if purchased in advance or Dhs50 when bought on the day, and will be available soon from fitfest.ae.

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