First there were TV shows, then jewellery, handbags and perfumes, and now Paris Hilton is expanding her multi-million-dollar empire to include hotels.

Yes, the hotel heiress is now branching into the family business, and she plans to start by opening three luxury developments in New York, Las Vegas and Dubai.

According to Forbes, the 35-year-old has been planning to launch her own line of accommodation for some time, and has chosen those destinations as they are among her most visited cities.

The entrepreneur – who is the great-granddaughter of Hilton Hotels founder Conrad Hilton – is already a seasoned pro when it comes to launching new businesses.

A photo posted by Paris Hilton (@parishilton) on

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There are 50 Paris Hilton-branded boutiques across the world, bearing accessories in her name, and her wide range of perfumes has earned her a whopping Dhs5.5 billion in revenue. All together, she’s said to be worth around US$100 million (Dhs367 million).

So don’t be fooled by the persona she put on in The Simple Life – Hilton’s a lot savvier than many give her credit for.

Hilton at her Paris Beach Club near Bicutan, in the Philippines.

Hilton at her Paris Beach Club near Bicutan, in the Philippines.

Her new hotel line won’t bear the Hilton brand name (of which there are already several in Dubai) – instead she’ll stick to the theme of her beach clubs.

Hilton currently has two Paris Beach Clubs, both found in the Philippines, which are made up of residential buildings that share amenities such as parks, “zen gardens” and lap pools.

Think of it as glamorous, beachy living (so something that’ll fit well into Dubai, then).

There’s no word on when we can expect it to open, but we’ll keep you updated.

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Images: Getty