The change occurred a little past midnight…

If you were on your phone this morning, you may have noticed a change to your network to ‘100M Meals’. If you’re wondering why, it is to show the network’s support of the 100 million meal initiative launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai.

The network provider announced the change on their official Instagram account.


View this post on Instagram


A post shared by Etisalat (@etisalat)

The caption on the post urged people to be a part of the fantastic campaign stating, ‘one dirham equals one meal. Be part in distributing 100 million meals to people in need during Ramadan. In support of the 100 Million Meals initiative, we have changed our network name.’

Sheikh Mohammed announced the launch of the 100 million meals campaign on April 11, just before the start of Ramadan. It is the largest campaign of its kind in the region.

You might also like

100 million meals: Sheikh Mohammed launches the largest campaign of its kind
President Sheikh Khalifa releases 439 prisoners ahead of Ramadan
Dubai Culture launches second edition of Ramadan Heroes

The campaign follows the success of the ’10 million meals’ community campaign launched by Sheikh Mohammed last year during the holy month. The campaign was set to run during the entire month of Ramadan with the aim to raise 10 million meals for the needy. Surpassing expectations, the campaign beat that target in just a week with 11 million meals donated.

And in wonderful news! A quick look at the website for this year’s campaign shows that 11 million meals have already been donated this year. And it’s only the first day of the holy month. Wow!

Want to contribute to the initiative?

There are three ways you can help.

You will be able to donate online on where you can select how much you want to donate. Remember, just one dirham equals a meal. You will need to enter your email address and your phone number after which you will be redirected to the payment page.

Alternatively, you can pay via bank transfer or SMS and for big monetary donations and related inquiries you can call 800 4999.

Images: social