Go, go, go!

We know Christmas Day is over, which means that gifts have already been exchanged, but it’s time to head to the mall once again because… the DSF 12-hour sale is here.

Taking place on December 26 from 10am to 10pm, shoppers can snap up discounts up to 90 per cent across popular brands across Majid Al Futtaim malls. The sale spans a vast selection from lifestyle and electronics to fashion, beauty, homeware, and much more. 

DSF Sale

You can shop from THAT Concept Store, Al Mukhalat Perfume, CB2, The Red Carpet, Lego, etc. There’s also plenty for tech geeks, luxurious products, home decor and more. 

But wait, there’s more!

Over this DSF sale, if you spend Dhs300 or more, you will enter a lucky draw where you can win one million SHARE points. You will need to be a Majid Al Futtaim SHARE reward member, after which you can scan your receipts to enter the draw.

By participating in the sale, you also enter into the Win the Biggest Prize of the Year draw, where you could walk away with a whopping one million dirhams in cash.

Sold! Which malls can I head to?

MAF malls partaking in the sale include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Al Shindagha, and My City Centre Al Barsha.

Dubai Shopping Festival (DSF) is an annual citywide extravaganza taking place until January 14, 2024. The 29th edition offers spectacular entertainment, concerts, unbeatable shopping deals, must-try feasts for the foodies, and much more. Visitors and residents alike are sure to have a lot of fun.


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As part of DSF, the drone show at Bluewaters returns and there will also be firework displays illuminating the skies until the end of DSF on January 14, 2024. The new year will also see the return of Etisalat MOTB (Market Outside The Box) which runs from January 5 to 14, 2024 at Dubai Design District (d3).

Stay up to date with all the best things to do over DSF on whatson.ae

mydsf.ae | @celebratedubai