Motivate Val Morgan, the leading cinema advertising company in the UAE, will now exclusively serve up the ads for all 38 Reel Cinemas screens in Dubai.

“We are delighted to partner with Emaar Entertainment LLC and believe Reel Cinemas provides a premium offering that will be a great vehicle for our discerning advertisers,” said Motivate Group’s Managing Partner, Ian Fairservice.

Motivate Val Morgan’s partnered cinema activations have won numerous awards including 22 Dubai Lynx and a Cannes Lion. Currently providing advertising for VOX, Prime, CineRoyal and Oscar Cinemas across the UAE, Oman and Lebanon, Motivate Val Morgan now services the majority of cinemas in the region.

Here is some of their work, with each of these videos boasting over two million YouTube views (the Dove one makes us a bit teary):