Sponsored: Complete with a concert area, barbershop, tattoo parlour and cool merch…

Bred Abu Dhabi has landed. The coolest new festival to hit the capital is taking place from April 26 to April 30 at Yas Bay Waterfront. For five days, expect explosive music, fashion, art and sports all coming together to celebrate all things neo-culture.

Among the must-visit experiences at this electric five-day festival is House No. 7 by Jack Daniel’s, a legendary, high-energy homage to rock ‘n’ roll. The cool concept has popped-up in various forms all over the world, arriving in Abu Dhabi as an experiential hotel-themed showcase. Here heritage, music, art and culture collide for three floors of must-visit immersive experiences.

Best of all, it’s free to enter for all those with tickets for Bred Abu Dhabi. Result.

Passports aren’t required for checking-in here, which takes place at the ground floor lobby with plenty of spots to get a pic for the ‘Gram. From there, you’ll make your way to the first floor of fun, with three themed rooms to discover. Refresh with a drink while you shop your way around the merch, get a trim at the barbershop, or even get inked at the tattoo parlour.

You’ll want to make it to the House No. 7 second floor rooftop, where you’ll be able to sip on mixed drinks while enjoying the best views and vibes of the Yas Bay festival.

Weekend festival-goers will also be treated to the sounds of some top local talent taking over the stage, with live music all evening long from 6pm. Tac and Spiral Buffet will take over the stage on Friday, while award-winning The Tasty Biscuits will set the tune for the weekend on Saturday.

House No. 7 at Bred Abu Dhabi, Yas Bay Waterfront, Yas Island, April 26 to 30, free access with Bred Abu Dhabi tickets. bredabudhabi.com, @makeitcountuae