Sponsored: The football legend has been absent from social media for two days, and there’s an important reason behind it…

Taking a digital detox is nothing new, in fact it’s become somewhat of a trend for users wishing to switch off for a few days in the age of social media. But when a celebrity jumps on the bandwagon, there’s usually a meaning for it.

So many users were left wondering what had happened when the Middle East’s most talked-about footballer, Mo Salah, said farewell to his social media channels (and millions of followers) on Wednesday January 23.

The most talked about player online in the MENA region during the World Cup appears to have taken a break from social media, citing the need for real human connection. Before deactivating his accounts, the gateway to more than 40 million of his dedicated followers the footballer posted this cryptic message to his Twitter account.

So, what’s prompted the disappearance? Could the EPL’s top goal scorer be quitting the sport for good? Has trolling taken its toll? Does the footballing star just want some privacy?

But hope is not lost – well-known international shipping company DHL Express has been taking requests from fans via this link as part of a competition to reach the football star.

What are the brands trying to tell us about our obsession with social media?

Does DHL know where Mo Salah is?

Well, it looks like it. In celebration of their 50-year anniversary, DHL is giving 50 lucky winners a real opportunity to have an actual connection with their idol – by delivering their gifts to Mo Salah directly through registering on their dedicated partner website here.

Now, time to arrange collection of our gift, or maybe post a meme about it…

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