Got Dhs250,000 and an important message to share? This one’s for you…
If you head to Souk Al Bahar, The Dubai Fountain or The Dubai Mall, it’s hard to miss the vibrant facade of the Burj Khalifa, which lights up with varying laser shows and displays each evening.
As well as showcasing a stunning New Year’s Eve show that typically runs for the first three months of the year, brands including Tik Tok, Disney and Huawei have beam their ads onto the world’s tallest building as part of a mass marketing campaign.
But if you’ve ever wondered how much it costs, wonder no more.
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According to Arabian Business, one single, three-minute display between 8pm and 10pm will set you back Dhs250,000 through the week, while the price increases to Dhs350,000 on a weekend.
For two plays of a three-minute sequence between 8pm and 10pm it’s Dhs500,000, and one million Dirhams will get you five plays any night of the week between 7pm and midnight. So, you’d have to have a pretty hefty marketing budget to add this into it.
The displays are managed by Dubai-based Mullen Lowe MENA, who advise that displays must be submitted at least four weeks before the content is required to go live, so it can be approved by Emaar, who own the Burj Khalifa.
In the media pack, the agency also advises potential customers that music can be added to the displays, but cannot be synced to The Dubai Fountain shows. The Dubai Fountain shows operate on a half-hourly basis every evening, and including music from stars including Celine Dion and Whitney Houston.
Earlier this year, I’ll Never Love Again from A Star Is Born and Baby Shark were added to the playlist.