What’s On reveals details about Eleven Paris in Dubai, opening soon at The Beach, JBR. The new campaign is fronted by Kate Moss, Lenny Kravitz, Wiz Khalifa.

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If the host of new restaurants that have opened up at Jumeirah Beach Residence’s newest hotspot, The Beach, isn’t enough to draw you down, the arrival of Eleven Paris certainly will.

The Parisian prêt-à-porter boutique has arrived in the UAE and promises to wow Dubai’s residents with a quirky twist on current trends. They currently have 24 stores all over France, mostly in the capital, with a presence also in Berlin, Morocco and London’s world famous Carnaby Street. A store also opened in Dubai’s Al Ghurair Centre in July 24.

Basing their designs on pop culture, indie music and a little bit of humour, the brand was founded in 2003 and has already caused a stir down at The Beach thanks to a photo campaign gracing their windows featuring none other than top model, Kate Moss, and musician Lenny Kravitz.

The supermodel has been signed up for a second campaign with the fashion house for the upcoming season, this time paired with rapper Wiz Khalifa, all of which have been shot by noted photographer, Terry Richardson.

Dan Cohen, co-founder of Eleven Paris, said earlier this year that his choice of photographer was down to “wanting an eye capable of capturing these rebel spirits without taking things too seriously”.

Moss is said to have chosen her own pieces to wear in the campaign, which have now been tipped to be the star pieces in the new collection.

With Eleven Paris catering to men, women and even the kids, we predict it will become the premier shopping destination in JBR in no time.