Emirates gets sassy towards United Airlines & it's kind of amazing

Written by:
What's On
12th April 2017

It’s like a celebrity Twitter war, but between airlines: we’re loving it…

Last month United Airlines CEO Oscar Munoz expressed some strong opinions about Gulf airlines, including Emirates, Etihad and Qatar Airways. “Those [Gulf] airlines aren’t airlines. They’re international branding vehicles for their countries,” he said during a public Q&A.

He went on to quip about Emirates, Etihad and Qatar flights that have only “20 or 30 people” onboard. (We don’t know what planes he’s been on, and we wish that was the case on long hauls, but we’ve certainly never seen it.)

Well, this week Munoz has had a PR disaster – with this video of a man being forcibly removed from his United airlines flight after it had been overbooked going truly viral yesterday.

The man in the video was seen with a bloodied face from the removal:

Emirates Airline has responded, starting with Munoz’s quote about them not being a “real” airline, and then pointing out that Emirates was voted “best airline” according to Trip Advisor this week.

The best zing however comes when they use United’s very own slogan – “fly the friendly skies”, but Emirates adds “this time for real”:

EMIRATES’ RESPONSE TO THE ELECTRONICS BAN

“Who needs tablets and laptops, anyway?”

As of March 25, you can’t pack your laptops, tablets, cameras, electronic game devices, e-readers or portable DVD players into carry-on luggage when travelling from Dubai or Abu Dhabi to the US.

In a move that baffled many security experts, the Trump administration banned US-bound passengers in eight Muslim-majority countries – including the UAE – from bringing large electronic devices into plane cabins, citing terrorist concerns.

ALSO: Here’s how Emirates is getting around the electronics ban hassle…

The UK followed suit, announcing a ban on large electronic devices on flights from six Muslim-majority nations – though the UAE is not included.

Some have argued the reason behind the ban is more to do with stifling increasing competition from Middle Eastern airlines than national security issues.

Long haul ME airlines (Qatar, Emirates, Etihad, Turkish) are of course the main threat to legacy carriers int’l business travel
— Tom Pepinsky (@TomPepinsky) March 21, 2017

Twelve hours later, #ElectronicBan looks like 50% #MuslimBan, 50% #AmericaFirst protectionism attacking the ME3, 0% real security issue.
— John Walton (@thatjohn) March 21, 2017

The ban especially inconveniences frequent flyers in the region, who will have no choice but to check a bag if they’re travelling with one of the banned devices (and will have to endure long flights without access to their laptops or tablets).

But Dubai-based airline Emirates was quick to snap up a clever marketing opportunity, posting a video to all of its social media accounts which begins with the words: “Who needs tablets and laptops anyway?”

Let us entertain you.
A post shared by Emirates (@emirates) on Mar 21, 2017 at 10:06am PDT

The video rehashes an old advert starring Jennifer Aniston, showing the actress enjoying the entertainment system in economy class, before ending with the text: “Let us entertain you.”

While business travellers may not be able to see the funny side, the video was well-received, seeing more than 200,000 views and 2,500 shares in the first 12 hours it was online.