This is going to take some getting used to…

Eagle-eyed metro users might have noticed a new sign at the entrance of Jumeirah Lakes Towers metro station over the weekend.

The Red Line metro station has undergone a name change, and is now officially known as DMCC (short for Dubai Multi Commodities Centre).

While the metro announcements and several signs still refer to “Jumeirah Lakes Towers”, these are expected to be changed in the coming weeks, a metro station attendant confirmed to What’s On.

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DMCC is the master developer of the Jumeirah Lakes Towers neighbourhood. DMCC station joins several other metro stations that are named after brands or companies rather than their geographical locations, including Nakheel, Sharaf DG, and First Abu Dhabi Bank (which used to be called First Gulf Bank).

In 2014, The National reported that Dubai’s Roads and Transport Authority had earned almost Dhs2 billion by selling the naming rights of its stations.

It reportedly costs around Dhs40 million for a company to own the naming rights to a station for a 10-year period, although that fee can go up depending on the station’s location.

Dubai Metro was the first public transport system in the world to sell station naming rights, however, many cities have since followed its example, including Chicago, New York and London.

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