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‘Treat Yourself’ – the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) winter tourism campaign – launches with discounts on hotel stays across Abu Dhabi and Al Ain, with more offers set to be revealed in the coming weeks.

Participating establishments – including Park Hyatt Abu Dhabi Hotel and Villas, W Abu Dhabi and The Westin Abu Dhabi Golf Resort & Spa – are offering discounts of up to 50 per cent on hotel stays, dining, and spa experiences, as well as packages that include offers on cultural and entertainment destinations in the emirate.

To check out all the promotions available, simply head to the Visit Abu Dhabi website, and use the promo code TYAD on participating hotel websites to avail offers.

As part of Treat Yourself, Retail Abu Dhabi, DCT Abu Dhabi’s retail arm, will soon launch its winter season shopping campaign at top malls across the emirate. After the success of Unbox Amazing, the summer retail programme, which generated over two billion dirhams in retail sales, the Retail Abu Dhabi winter campaign aims build on this success to further invigorate the retail sector in the emirate.

*Book here using ‘TYAD’ for up to 50 per cent off*

“The ‘Treat Yourself’ campaign is an invitation from DCT Abu Dhabi to the wider UAE community to enjoy the unforgettable experiences available in Abu Dhabi during the winter holiday season,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.

“Following the slowdown in tourism activity caused by COVID-19, we have already begun the process of reviving the tourism sector through domestic campaigns such as ‘Unbox Amazing’ and ‘Rediscover Abu Dhabi’. ‘Treat Yourself’ is the next step in enhancing sector performance by creating offers that will encourage residents to further engage in a diverse range of leisure activities, thus supporting the continued economic recovery and growth of the emirate as we head into the new year.”

For more information, visit treatyourself.visitabudhabi.ae