Adidas just dropped a sneaker collab with Ravi Restaurant
Footwear meets food in this nostalgic pairing…
adidas Originals has announced its partnership with longstanding Dubai restaurant Ravi. The family-owned business has been running since 1978 and holds a special place in many residents’ hearts, famed for serving authentic Pakistani food at an affordable price point.
Sneakerheads familiar with adidas Original’s Superstar shoe will recognise the style of the Superstar Ravi edition. The colour way mixes two shades of green with an off-white leather body, while inside, the sock liner features a hand-drawn map of the river (or Ravi) in Northeast Pakistan.
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On the back, you’ll find the restaurant’s name in English on one foot and Arabic on the other, as well as the year it was founded. Hero dishes mark the design of the tongue, while the box packaging features lime-green tissue paper and a cardboard ‘takeaway’ style box.
“My family has worked so hard to bring Ravi to where it is now, it has become more than just a restaurant with staff and customers, it has become a home that many grew up with. To say that Ravi had a humble beginning and is now representing Dubai as a key city with adidas is a milestone to celebrate,” said RAVI founder, Chaudary Abdul Hameed.
The shoe is part of an adidas Originals series called ‘adilicious’, which sees the brand collaborate with 11 community-driven restaurants in 11 cities around the world. Set in the heart of Al Satwa, Ravi has overtime become synonymous with family, community, and culture – with stories of staff working in the same restaurant across three generations.
Adidas worked directly with the owner to collaborate on the Superstar Ravi, which will be available from June 23, priced at Dhs549 from adidas.ae and selected stores exclusive to Dubai.