Sponsored: Rap battles, gaming, prizes, digital art comps and the latest Samsung foldable phones, welcome to the Galaxy Open Market…

To celebrate the launch of its new range of foldable phones, tech prodigy Samsung is putting on a truly cosmic show at Dubai Mall.

The super-massive Galaxy Open Market will be available to orbit throughout the summer holidays, between Thursday, July 27 and Monday, August 28 at, rather appropriately, the mall’s Star Atrium. And it’s not just for the gadget gang.

There are so many alluring attractions contained within the pop-up Samsung multiverse, that there genuinely is a little something for everyone. What follows is just a small snapshot of the intergalactic theatrics of the Galaxy Open Market.

1. The phones

Samsung has always had stylish, feature-packed, phones with market-leading tech on speed dial, but their range of foldable phones has really dialled up the razzle dazzle. Here you’ll be able to get to grips with Samsung’s latest stunning flip phones – Galaxy Z Flip5 and Galaxy Z Fold5.

2. The zones

There are seven interactive zones within the Galaxy Open Market including the Flip Table Zone; the Fold Table Zone; the Tab S9 Digital Art Table; the Watch6 Wellness Zone; the Gaming Zone; the Photo Zone and the Create Your Own Cover Zone. Within the experiential hubs, visitors will be able to get interactive with creating their own magazine cover, hit play on the latest mobile and tablet games, come up with innovative designs for phone cases (with every purchase of a phone), get themselves a free sleep health check and pencil in an entry to the digital art competition.

3. The giveaways

The Samsung set up scores big point for entertainment. And points mean prizes. The Galaxy Open Market is no different. One of the most exciting ways of getting hold of goodies, is with the weekly challenge that invites you to upload images taken on the Z Flip5 to social media, tagging @SamsungGulf and using the hashtag #GalaxyOpenMarket. There will be lucky winners each week walking away with mega prizes.


4. The Competition

Whilst we will admit to warm feelings of nostalgia for the golden age of polyphonic ringtones, things have moved on a bit since then. And to demonstrate that fact, the Flip Your Beats competition requires contestants to take part in a rapping and singing competition incorporating the word “Flip” to their songs. You can take part in this search for who has that flipping ‘X’ factor, when registrations open on July 29.

On August 14, Samsung will announce the shortlisted contestants. There will then be a final live show on Sunday, August 20 where the winners will be revealed

It’s all going down live at the Galaxy Open Market pop-up, the tuneful hopefuls will perform their flipping masterpieces in front of an audience and judging panel who between them, will decide on the winner.

5. The training

For those that fancy upgrading their happy snapping skills, photography masterclasses will be held every day at 8pm. Who’s coming with us to Dubai Mall right now? Flip you for it.

And if all of this makes want to move to the Flip side? The good news is that pre-orders are now open on the Samsung website.

Galaxy Open Market at Dubai Mall’s Star Atrium, Thursday July 27 to Monday August 28. samsung.com

Images: Provided