The new Hart of the island…

Yas Island has announced Kevin Hart as the very first ‘Chief Island Officer’. We presume it’s going to be a largely ceremonial role and therefore no contractual obligation to sit at the top of a Yas Waterworld slide giving people the nod to go down.

The appointment that puts this star of Jumanji reboot ‘Welcome to the Jungle‘, Les Intouchables reboot ‘The Upside‘ and multiple sell-out stadium comedy tours coincides with a huge summer Department of Culture and Tourism — Abu Dhabi (DCT) campaign, ‘Summer Like You Mean It’. Both the Kevin Hart ambassadorship and the DCT summer campaign were unveiled at the Arabian Travel Market (ATM) today, and we’re hugely excited about what else is to come.

This ‘Summer Like You Mean It’ campaign is all about shining a light on some of the unique experiences available in Abu Dhabi, as well as a special pass to help you make the most of these activities, although the specifics of what’s included and how much it will cost are yet to be confirmed. We’ve also been told to expect some “incredible offers across hotels and attractions”.

As part of the Kevin Hart news drop, Yas Island also released a video starring the American lolsmith driving around a series of the capital’s most recognisable landmarks, in a very Miami Vice-looking white Lamborgini.

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In the video, Hart promises that there are ‘big things coming’… things, he went on to say, that will be “Hart to beat” – “that’s Hart with a ‘T’.

Saleh Mohamed Saleh Al Geziry, Director General for Tourism, Department of Culture and Tourism – Abu Dhabi, said, “2022 is a pivotal year for Abu Dhabi as we continue to increase the many diverse and captivating experiences to suit all travellers’ passion points across culture, entertainment, nature and adventure.”

“At ATM, we want to inspire future visitors to think of Abu Dhabi as a year-round destination, not only offering guaranteed winter sun, but also amazing summer deals, events and attractions that are accessible to all.”

Images: Instagram/Provided