Sudden swerving has already led to 63 fatalities this year…

Yesterday we reported that Dubai Police will be cracking down on reckless drivers thanks to a new device that will better help officers catch speeding vehicles and queue jumpers.

Well, it appears that these aren’t the only motorists who should be on the lookout, as a new campaign targeting sudden swerving has gone live via an announcement on the Ministry of the Interior’s (MOI) Twitter account.

An animated video accompanying the announcement shows a car suddenly swerving into an adjacent lane, endangering nearby drivers. A hand then appears, plucking the vehicle off the road and placing it back in a more appropriate spot, with the hashtag #come_on overlaid on the frame. Clearly mimicking a common reaction of anyone who’s ever had to deal with swerving drivers.

According to reports there has been a 15 per cent drop in road accidents in the first six months of 2017, compared to the same period last year.

Brigadier Ghaith Hassan Al Zaabi, director general of Traffic Coordination at the Ministry of Interior, told Gulf News that sudden swerving has led to 63 fatalities this year, with the MOI looking to bring the overall number to three for every 100,000 by 2021.

Sudden swerving carries a stiff fine of Dhs1,000 as per the amended federal traffic laws that went live in July of this year.

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Image: Screengrab