The Dubai beach club will relocate to JBR in Q1, 2024…

In November, Ceasars Palace bid goodbye to Bluewaters after a five-year stint, with the hotel reopening as a Banyan Tree property last month. While some of the venues have stayed, others have departed. And while fan-favourite Cove Beach club currently remains, it’s also closing its doors on Bluewaters, going out with a bang on New Year’s Eve.

But it’s not all bad news. Cove Beach is moving to a shiny new location in Q1, 2024. Marking a new turn in the brand’s long-standing relationship with Dubai Holding, it will be reopening with a new look at La Vie, JBR’s newest luxury property.

This new rendition of what we know and love is sure to add to the beach clubs in the vicinity with premium F&B offerings and lifestyle experiences, giving them an elevated dimension and all the vibes, only better.

As with the current Cove Beach, guests can expect three tiers of offerings, with the indoor/outdoor restaurant serving an elegant dining experience, cabanas and sun loungers by the pool and on the sand, and a sprawling deck area with a new rosé lounge and DJ booth built purposely on the beach for all the fun to come.

In good news for all the loyal fans and frolickers of Cove Beach, the current programme of activations will continue. The award-winning ladies’ day, industry day, NXT Friday, Rendezvous and Garden of Cove will all return bigger and better to match the new, boujee location next year.

New Year’s Eve

If you want to be a part of the brand’s final Bluewaters beach bash on December 31, there’s several parties to choose from.

At Two.0 restaurant, guests can tuck in to a five-course festive menu from 8pm, enjoying an array of live entertainment before the fireworks at midnight. Packages start from Dhs1,500 to Dhs2,500 inclusive of a welcome drink, multi-course menu and four-hour open bar. There’s also an option to extend to include two-hours of drinks from midnight until 2am from Dhs350.

Prefer to hit up the beachfront lounge? Cove Beach’s signature Rendesvouz party invites guests to bring in 2024 by the beach, with sofa booths from Dhs8,000 minimum spend, and open bar packages from Dhs800.


Images: Supplied