Every week What’s On speak to the men and women behind the music scene in Dubai. This week, Sophie Lily Kerr, one of the brains behind the hugely-successful Mo*vida nightclub at Radisson Royal Hotel.

Where are you originally from? London.

When did you come to Dubai? I’d travelled to Dubai a few times since 2008 and thought it was an amazing place for a holiday. In 2010, when the opportunity arose to actually move here for work, I jumped at the chance and haven’t looked back since.

What do you do here? I’m working in one of the fastest-growing and exciting industries in Dubai – nightclubs. I started as a PR for a famous designer nightclub, and then I went on to work with an amazing team that launched a tiki paradise. These experiences have led me to Mo*vida.

First impressions of the city? As soon as you land, even the most seasoned jetsetter can’t help but be impressed with Dubai, especially at night. Sheikh Zayed Road looks like something from a sci-fi film with its crazy creative architecture. It’s a very glamorous place and you can easily convince yourself to come back or extend your trip – I certainly did.

Have those impressions changed? Once you slip out of holiday mode and day-to-day normal living kicks in, then of course impressions change. But I’m still exploring and finding new things. Seeing Downtown at night and the sun setting over Dubai makes me feel very blessed to live here.

Favourite place to eat in Dubai? Zuma. I know it’s always a popular pick, but they never fail to please with the quality of food and service. It always has such a fun buzzy vibe and their DJs are to thank for that.

Favourite place to catch up with friends? For a night out with the girls, I love Bar 101 at The One&Only on The Palm. It immediately calms me and makes me really appreciate where I am in life.

Favourite club or music event? I’m lucky to work somewhere that I enjoy spending time in too, so of course my favourite club is Mo*vida.

Favourite international DJ? There are so many talented DJs to choose from. It all depends on where I am, as I love every genre of music and have been able to see lots of them live while travelling.

Favourite Dubai-based DJ? That’s hard to call, but the resident DJs at Mo*vida – Nick Waters and Mitchell – are just brilliant at what they do.

What do you do when you need some ‘me’ time? A spa day really seems to help me fully relax. Who doesn’t love a little well-earned peace and quiet?

How would you sell Dubai to someone who has never visited the city? Dubai has everything, literally. I think my photos on Facebook make all my friends want to move over to our sandpit.

What’s the secret to success in Dubai? Enjoy every experience to the max but don’t forget you’re here to work; it’s not one big holiday. Or is it?

What’s your top tip for getting the most out of the city? Do something new each week and avoid the shopping malls on the weekends.