Sponsored: Drinks deals, super-sized coverage and competitions with top prizes make The 44 a must-visit this World Cup…

Football fever is taking over the city for the next month, as the FIFA World Cup returns. And if you’re looking for a lively spot to catch all the action from Russia, look no further.

The 44, the retro sports bar and licensed bowling alley perched on the top of The Westin in Al Habtoor City, is turning into a huge football fan base, and everyone’s invited.

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The Downtown sports bar will be broadcasting every match of the month-long tournament live across three huge custom-built screens, as well as on eight LED TVs. So, fans won’t miss a minute of the action from tournament kick off, until the final whistle blows.

All that chanting and cheering is thirsty work, so there will be plenty of drinks deals to keep you refreshed. Drinks offers will include a daily happy hour until 6pm, a buy-two-get-one-free on selected house beverages during the matches, and a bucket of five beers for Dhs175.

And if you’re looking to take it up a notch, a five-minute long ‘Shot O’clock’ at 30 minutes in, an hour in and final whistle will be sure to hit the spot.

But if you’re hungry for more than just your team to win, there’s also a beer and a hot dog combo on offer throughout the matches for Dhs65.

Even if your team doesn’t emerge victorious, there’s plenty of chances for you to come away with a win. Enter into the World Cup raffle draw, and you could bag yourself a weekend staycay for you and a guest at luxury hotels such as The St Regis Dubai Al Habtoor Polo Resort & Club, The W or The Westin.

There’s also a daily competition to predict the outcome of each match, with patrons standing to win tickets for La Perle or Friday brunch for two at The 44 or neighbouring Mediterranean hotspot Babiole.

The 44, Level 44, The Westin Dubai, Al Habtoor City, Dubai, daily 12pm to 2am, June 14 to July 15. Tel: (054) 581 1758. facebook.com/The44Dubai

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