The new location is set to open very soon…

Get ready to say hello to Cove Beach 3.0, as the beach club is set to open on JBR. After closing its doors earlier this month on Bluewaters, Cove Beach will debut at La Vie residences on JBR (next to the Rixos Premium) in the second quarter of 2024.

The 7,000 square metre daytime party destination will have space for up to 750 revellers, split across four distinct spaces. This time around, there will be a brand new signature restaurant, with seating indoor and outdoor, plus a shisha lounge with picturesque views from the top deck.

The beach club space will feature several swimming pools lined with plush day beds, and an array of sun loungers that line the beach. For a VIP day out, guests will be able to book one of the luxe cabanas, which come complete with their own private plunge pool.

While the first phase of Cove Beach will open before the summer, we’ll have to wait until September for the full grand reveal. Later this year is when Cove Beach will add a stunning new adults-only Rosé Lounge Pool, a haute party hotspot complete with its own bar, where visitors can look forward to international DJ sets as well as a regular rotation of parties headlined by local DJs.

Fans of the brand will be pleased to hear that all of the most popular Cove Beach events will be making their way to the new location. The award-winning Rose All Day ladies’ day, Industry Day, Unplugged, Rendezvous and Garden of COVE will all be part of the regular event schedule at the new Cove Beach. Additional new events will be added once the venue opens.

This will be the third location for the renowned Dubai beach club, which began life at Jumeirah Beach Hotel, before migrating to the former Caesars Palace when it opened in 2018.

Cove Beach, La Vie, JBR, opening Q2 2024. covebeach.com