The moment we’ve all been waiting for… 

Exciting news for bargain shoppers and fashionistas in the Middle East – Primark, the iconic and famously affordable Irish fashion retailer, could soon be making its long-awaited debut in the region.

On Thursday, September 5, Alshaya Group announced a strategic partnership with Primark “to explore opportunities to bring its stores to the Middle East.” Naturally, the news has already caused a stir on social media…

John Hadden, CEO, Alshaya Group said: “We are incredibly proud to partner with Primark to discuss potential opportunities to bring their stores to the region. For many years, shoppers across the region have asked for Primark and we are looking forward to the start of a successful partnership to help bring their exceptional in-store experience to the GCC.”

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Primark, the Dublin-born fashion giant, first opened its doors 55 years ago and now operates over 450 stores worldwide. Known for its unbeatable combo of on-trend fashion at super affordable prices, Primark is a go-to for everything across womenswear, menswear, children’s, homeware, cosmetics, accessories, shoes, and more.

Where will the stores be located?

There’s no official word on where the stores will be opening in the Middle East yet, but as a huge retail hub, we’re crossing our fingers that Dubai is at the top of the list.

@alshayagroup / @primark

Images: Getty